contact management
[ˈkɑːntækt ˈmænɪdʒmənt]
noun
gerenciamento de contatos
1. The practice of organizing, storing, and maintaining information about business and personal contacts
Our company uses contact management software to keep track of all customer information.
Nossa empresa usa software de gerenciamento de contatos para manter o controle de todas as informações dos clientes.
2. A system or process for managing relationships and communications with clients, leads, and business associates
Effective contact management is crucial for sales teams to maximize productivity.
O gerenciamento eficaz de contatos é crucial para que as equipes de vendas maximizem a produtividade.
3. The organization of contact details and interaction history in a centralized database or application
She improved her contact management by using a CRM platform.
Ela melhorou seu gerenciamento de contatos usando uma plataforma de CRM.
Contact management has become increasingly important in Brazilian business culture with the rise of digital transformation and CRM adoption. In the USA, it's a fundamental business practice, while in Portugal, the term 'gestão de contactos' reflects the European Portuguese preference for 'gestão' over the Brazilian 'gerenciamento'.
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