1. The level of confidence and optimism that consumers have about the economic situation and their personal financial circumstances, which influences their spending and saving behavior
Consumer morale improved significantly after the government announced new economic policies.
A moral do consumidor melhorou significativamente após o governo anunciar novas políticas econômicas.
2. The general sentiment and psychological state of consumers regarding purchasing power, job security, and economic outlook
Low consumer morale typically leads to reduced spending in retail sectors.
A moral baixa do consumidor normalmente leva a uma redução nos gastos no setor varejista.