1. The act or process of purchasing goods or services by individual consumers for personal use or consumption
Consumer buying behavior has shifted significantly towards online shopping.
O comportamento de compra do consumidor mudou significativamente para compras online.
2. The study or analysis of purchasing patterns, motivations, and decision-making processes of end users
Understanding consumer buying patterns helps retailers optimize their inventory.
Entender os padrões de compra do consumidor ajuda varejistas a otimizar seu inventário.