connotation
[kɑːnəˈteɪʃən]
nounfemininepl: connotations / conotações
conotação
1. An idea or feeling that a word invokes in addition to its literal or primary meaning
The word 'snake' has negative connotations in many Western cultures.
A palavra 'cobra' tem conotações negativas em muitas culturas ocidentais.
2. An implication or suggestion of something beyond the explicit meaning
The advertisement carries connotations of luxury and exclusivity.
O anúncio carrega conotações de luxo e exclusividade.
3. The associated or secondary meaning of a word or expression
While 'thrifty' and 'stingy' have similar denotations, they have very different connotations.
Embora 'econômico' e 'mesquinho' tenham denotações similares, têm conotações muito diferentes.
The concept of connotation is particularly important in Brazilian and Portuguese linguistic and literary analysis. It's heavily emphasized in educational curricula and marketing/advertising industries in both countries. In the USA, the term is widely used in academic discourse, particularly in English literature, semiotics, and communication studies. Marketing professionals in both cultures strategically leverage positive connotations to influence consumer behavior.
Related Idioms & Phrases
negative connotation / conotação negativa
positive connotation / conotação positiva
sexual connotation / conotação sexual
carry connotations of / carregar conotações de
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