concept sketch
[/ˈkɒnsept skɛtʃ/]
nounpl: concept sketches
esboço conceitual
1. A preliminary, rough drawing or visual representation used to explore and communicate initial ideas for a design, product, or artistic work
The designer created several concept sketches before finalizing the product design.
O designer criou vários esboços conceituais antes de finalizar o design do produto.
2. An informal visual study that captures the essence and core elements of a creative idea without detailed refinement
The architect presented concept sketches to show the client the overall vision for the building.
O arquiteto apresentou esboços conceituais para mostrar ao cliente a visão geral do edifício.
Concept sketches are fundamental in North American and Brazilian creative industries, particularly in architecture, product design, and advertising. In Brazil, design studios and creative agencies regularly use concept sketches as part of the brainstorming and client presentation process. The practice reflects the importance placed on the creative process and iteration before final production, valued highly in both American and Brazilian design cultures.
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