concept design

[ˈkɒnsept dɪˈzaɪn]
nounpl: concept designs
design conceitual
1. The initial stage of design development where ideas and concepts are explored, visualized, and refined before detailed design or production begins
The concept design phase involves sketching multiple ideas to determine the best direction for the project.
A fase de design conceitual envolve esboçar múltiplas ideias para determinar a melhor direção do projeto.
2. A preliminary visual representation or prototype that demonstrates the aesthetic, functional, and user experience aspects of a product or service
The architect presented several concept designs for the new building to the client.
O arquiteto apresentou vários designs conceituais para o novo edifício ao cliente.
3. In automotive and product design, an exploratory model or rendering that showcases innovative ideas and styling directions
The car manufacturer unveiled a futuristic concept design at the international auto show.
O fabricante de automóveis apresentou um design conceitual futurista na exposição automóvel internacional.
Concept design is a fundamental term in Brazilian creative industries, particularly in tech hubs like São Paulo and Rio de Janeiro. The term is widely used in English even in Portuguese-speaking contexts within the design and tech sectors, though 'design conceitual' is the established Portuguese equivalent. This reflects Brazil's strong presence in digital design, architecture, and product innovation.
Synonyms / Sinônimos
preliminary designconceptual designdesign conceptinitial designdraft designprototype concept
Antonyms / Antônimos
final designproduction designdetailed designexecution design

Regional Variations

General Brazilian
design conceitual
Most common translation used in design industry across Brazil
São Paulo
design conceitual or projeto conceitual
Design industry hub; uses international terminology alongside Portuguese
General Brazil
conceito de design
Alternative phrasing, less common but understood
Portugal
design conceptual or conceção de design
Portuguese variant uses 'conceção' in some contexts; less industry-standard than Brazilian usage

Related Words

wireframemockupprototypesketchideationdesign thinkingvisual designuser experience design

Related Idioms & Phrases

back to the drawing board (voltar à estaca zero) - when a concept design doesn't work and you must start over
thinking outside the box (pensar fora da caixa) - creating innovative concept designs
rough sketch (esboço rápido) - early stage concept design
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