concealed objective
[kənˈsild əbˈdʒɛktɪv]
nounpl: concealed objectives
objetivo oculto
1. A hidden or undisclosed goal, purpose, or aim that someone pursues without revealing it openly
The company claimed to support sustainability, but their concealed objective was to increase profits through greenwashing.
A empresa alegava apoiar a sustentabilidade, mas seu objetivo oculto era aumentar os lucros através do greenwashing.
2. In military or strategic contexts, a hidden target or goal that is not apparent from surface actions
The general's public statement focused on defense, but the concealed objective was to gather intelligence.
A declaração pública do general focava em defesa, mas o objetivo oculto era reunir inteligência.
3. An unstated agenda or ulterior motive behind someone's behavior or statements
Her friendly approach had a concealed objective: to manipulate the team into accepting her proposal.
Sua abordagem amigável tinha um objetivo oculto: manipular o time para aceitar sua proposta.
This term is commonly used in both American corporate and political discourse to describe situations where publicly stated goals differ from actual intentions. In Brazilian Portuguese contexts, it appears frequently in business negotiations and political analysis. The concept reflects a growing skepticism about transparency in institutions and organizations across both cultures.
NYC Slang
hidden agenda; sneaky objective
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