complex analytics
[/kəmˈplɛks ænəˈlɪtɪks/]
noun
análise complexa de dados
1. Advanced data analysis techniques involving multiple variables, sophisticated algorithms, and intricate data patterns to derive meaningful insights from large datasets
The company invested in complex analytics to understand customer behavior across multiple channels.
A empresa investiu em análise complexa de dados para entender o comportamento do cliente em múltiplos canais.
2. The practice of examining, processing, and modeling complicated data structures using machine learning, statistical methods, and computational tools
Complex analytics revealed hidden correlations in the market data.
A análise complexa de dados revelou correlações ocultas nos dados de mercado.
In Brazil, particularly in São Paulo's tech hub and Rio's financial sector, 'complex analytics' is increasingly used in its English form in professional contexts. The term has become integral to digital transformation discussions and is often used interchangeably with 'análise de dados avançada' in corporate environments. In the USA, it's a standard industry term in tech, finance, and consulting sectors, reflecting the importance of data-driven strategy.
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