1. A goal or objective that conflicts with or works against another goal, requiring difficult choices or trade-offs
The company faces competing aims of maximizing profit and reducing environmental impact.
A empresa enfrenta objetivos concorrentes de maximizar lucros e reduzir o impacto ambiental.
2. Multiple intentions or purposes that are mutually exclusive or difficult to achieve simultaneously
Parents often struggle with competing aims of providing discipline and showing affection.
Os pais frequentemente lutam com objetivos concorrentes de fornecer disciplina e demonstrar afeto.