1. The process of treating something as a commodity or reducing something to the status of a commodity, often resulting in decreased differentiation and lower prices
The commoditization of smartphones has led to intense price competition among manufacturers.
A comoditização de smartphones levou à intensa competição de preços entre os fabricantes.
2. In business, the transformation of a product or service from unique or specialized to generic and interchangeable
Software commoditization has made it harder for companies to maintain high profit margins.
A comoditização de software tornou mais difícil para as empresas manter margens de lucro elevadas.