commitment bias
[kəˈmɪtmənt ˈbaɪəs]
nounpl: commitment biases
viés do comprometimento / tendência ao comprometimento
1. A cognitive bias where individuals continue a course of action or belief because they have previously committed to it, even when evidence suggests it is no longer the best choice
The investor suffered from commitment bias by continuing to hold failing stocks because he had already invested significant capital in them.
O investidor sofria do viés do comprometimento ao continuar mantendo ações que falhavam porque já havia investido capital significativo nelas.
2. The tendency to remain loyal to an initial decision or position, resisting change despite new information
Her commitment bias prevented her from switching careers even after she realized her current job was unsuitable.
Seu viés do comprometimento a impediu de trocar de carreira mesmo depois de perceber que seu trabalho atual era inadequado.
This term is widely recognized in Brazilian and Portuguese business education, psychology, and behavioral economics circles. In the USA, it's particularly emphasized in MBA programs and financial advisory contexts. The concept reflects universal human psychology but is increasingly studied in organizational behavior and decision-making courses across both cultures.
NYC Slang
Douchebag tax / stubborn money move
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