color preference
[ˈkʌlər ˈprɛfərəns]
nounpl: color preferences
preferência de cor
1. an individual's tendency to favor or like one color or group of colors over others
Her color preference for blue is evident in her interior design choices.
A preferência de cor dela por azul é evidente nas escolhas de design de interiores.
2. a psychological or aesthetic inclination toward specific colors in various contexts such as fashion, art, or product selection
Marketing research shows that color preference varies significantly across different demographic groups.
Pesquisa de marketing mostra que a preferência de cor varia significativamente entre diferentes grupos demográficos.
3. in scientific or medical contexts, the observable preference of organisms or individuals for particular colors in their environment
The study examined color preference in children aged 3 to 5 years old.
O estudo examinou a preferência de cor em crianças de 3 a 5 anos de idade.
Color preference is an important consideration in Brazilian and American marketing, interior design, and fashion industries. In Brazil, cultural color preferences often reflect regional influences—for example, warm colors like yellow, green, and blue are popular due to the tropical climate and natural landscape. In the USA, color preference is heavily studied in consumer psychology and plays a crucial role in branding and product design.
Related Idioms & Phrases
true colors (revealing one's actual preferences or nature)
color someone's opinion (to influence someone's preference)
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