encobrimento, ocultação, mascaramento
1. The act of covering or concealing something with or as if with a cloak; hiding or disguising
The cloaking of illegal activities made the investigation more difficult.
O encobrimento de atividades ilegais tornou a investigação mais difícil.
2. In technology/SEO: the practice of presenting different content to search engines than to users to manipulate rankings
Search engines penalize websites for cloaking techniques that deceive algorithms.
Os mecanismos de busca penalizam sites que usam técnicas de mascaramento para enganar algoritmos.
3. In science fiction: the use of technology to make something invisible or undetectable
The spacecraft engaged its cloaking device to avoid detection.
A espaçonave acionou seu dispositivo de invisibilidade para evitar detecção.
4. Concealment of one's true identity, intentions, or feelings
Her cloaking of emotions made it hard to understand her true feelings.
Sua ocultação de emoções dificultava compreender seus verdadeiros sentimentos.
In Brazilian Portuguese, 'cloaking' in SEO/technology contexts is often used as a loanword rather than translated. The term gained prominence with internet culture and digital marketing. In more formal or literary contexts, 'encobrimento' or 'ocultação' are preferred. In American English, the term has become especially prevalent in discussions about deceptive online practices and digital ethics.
NYC Slang
catfishing (when referring to deceptive online identity)
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →