1. Goals or aims that are in opposition or contradiction with each other, making it difficult or impossible to achieve both simultaneously
The company faced clashing targets of maximizing profits while reducing environmental impact.
A empresa enfrentava objetivos conflitantes de maximizar lucros e reduzir o impacto ambiental.
2. Competing priorities that create tension or conflict in planning or execution
The project manager had to navigate clashing targets between cost reduction and quality improvement.
O gerente de projeto teve que navegar entre objetivos conflitantes de redução de custos e melhoria de qualidade.