chief direction
[/tʃiːf dɪˈrɛkʃən/]
nounpl: chief directions
direção principal
1. the primary or most important direction toward which something is oriented, guided, or moving
The chief direction of the company's expansion is toward Southeast Asia.
A direção principal da expansão da empresa é em direção à Ásia do Sudeste.
2. in navigation or cartography, the main compass direction or bearing
The ship's chief direction was due north.
A direção principal do navio era para o norte.
3. in organizational contexts, the primary focus or goal that leadership emphasizes
The new CEO set the chief direction toward digital transformation.
O novo CEO estabeleceu a direção principal em direção à transformação digital.
This term is widely used in Brazilian corporate environments to describe strategic focus, as well as in maritime and aviation contexts. In Portugal, it carries similar professional connotations. The phrase reflects hierarchical and goal-oriented thinking common in organizational management across both Portuguese-speaking and English-speaking business cultures.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →