1. A marketing, political, or promotional campaign conducted with minimal visibility, publicity, or fanfare; a campaign designed to be subtle and understated rather than aggressive or attention-grabbing
The company launched a discreet campaign to attract new customers without alarming competitors.
A empresa lançou uma campanha discreta para atrair novos clientes sem alertar os concorrentes.
2. A campaign executed with confidentiality or secrecy, often kept away from public scrutiny
The political party ran a discreet campaign to gauge voter sentiment before the official announcement.
O partido político realizou uma campanha discreta para avaliar o sentimento dos eleitores antes do anúncio oficial.