campaign strategy
[kæmˈpeɪn ˈstrætədʒi]
nounpl: campaign strategies
estratégia de campanha
1. A comprehensive plan of action designed to achieve specific goals in a political, marketing, or military campaign
The candidate's campaign strategy focused on engaging younger voters through social media.
A estratégia de campanha do candidato se concentrou em engajar eleitores mais jovens através das redes sociais.
2. The coordinated set of tactics, messaging, and resource allocation used to win votes, customers, or support
A successful campaign strategy requires careful planning and execution across multiple channels.
Uma estratégia de campanha bem-sucedida exige planejamento cuidadoso e execução em múltiplos canais.
3. In marketing, the overall approach and plan for promoting a product, service, or brand
The company developed an innovative campaign strategy to launch their new product line.
A empresa desenvolveu uma estratégia de campanha inovadora para lançar sua nova linha de produtos.
In Brazilian politics and marketing culture, campaign strategy is crucial and widely discussed during electoral periods and product launches. The term reflects the importance placed on strategic planning and organized effort in achieving political and commercial goals. In the USA, campaign strategy is particularly prominent during election cycles and is a major focus of political analysts and media coverage.
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