1. The act or process of starting or launching a campaign, especially in marketing, politics, or military operations
The campaign initiation was scheduled for Monday morning to maximize media coverage.
A iniciação da campanha foi agendada para segunda-feira de manhã para maximizar a cobertura da mídia.
2. The formal beginning or commencement of an organized effort to achieve a specific goal
Campaign initiation requires careful planning and allocation of resources.
A iniciação de campanha requer planejamento cuidadoso e alocação de recursos.