campaign extension
[/kæmˈpeɪn ɪkˈstenʃən/]
nounpl: campaign extensions
extensão de campanha
1. The prolongation or continuation of a marketing, political, or advertising campaign beyond its originally planned end date or scope
The company decided on a campaign extension to capitalize on the positive market response.
A empresa decidiu por uma extensão de campanha para aproveitar a resposta positiva do mercado.
2. In project management, a request to continue a campaign's activities, timeline, or budget allocation
The marketing team submitted a campaign extension proposal to reach additional target demographics.
A equipe de marketing apresentou uma proposta de extensão de campanha para atingir públicos-alvo adicionais.
3. In political contexts, the prolongation of a campaign period for electoral purposes
The candidate's campaign extension allowed for more grassroots engagement in rural areas.
A extensão de campanha do candidato permitiu maior engajamento comunitário em áreas rurais.
In Brazil, campaign extensions are common in marketing and political contexts, particularly during electoral periods. Brazilian companies frequently use campaign extensions to maximize ROI and market penetration. In political campaigns, extensions are subject to electoral laws and may require approval from electoral authorities. The term is widely used in business English and has direct translation equivalents in Portuguese business contexts.
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