callous appeal
[ˈkæləs əˈpil]
noun phrasepl: callous appeals
apelo insensível; apelo desalmado
1. A request or plea that is made without regard for the feelings, suffering, or dignity of others; an emotionally cold or heartless solicitation
The politician's callous appeal for votes ignored the plight of the homeless.
O apelo insensível do político por votos ignorou a situação dos sem-abrigo.
2. A request made in a manner that shows a hardened, unfeeling attitude despite circumstances that would normally evoke compassion
Her callous appeal for donations after the disaster seemed to profit from others' misery.
Seu apelo desalmado por doações após o desastre parecia lucrar com a miséria dos outros.
In both Brazilian and American contexts, a 'callous appeal' is generally viewed negatively as it violates social norms of empathy and respect. The term is frequently used in political discourse and media criticism to describe insensitive fundraising efforts, political rhetoric, or corporate messaging that appears to exploit human suffering or misery for gain.
NYC Slang
cold pitch; heartless ask
Related Idioms & Phrases
appeal to the heartstrings (opposite meaning)
touch a nerve (related emotional context)
stone-hearted request
cry for help with no compassion
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