1. using honest, legitimate, and ethical methods to achieve something
He succeeded by fair means, without cheating or taking shortcuts.
Ele alcançou o sucesso por meios justos, sem trapacear ou tomar atalhos.
2. through lawful and morally acceptable procedures
The company obtained the contract by fair means, following all regulations.
A empresa obteve o contrato por meios honestos, seguindo todos os regulamentos.