1. The act of starting or introducing a new business, company, or commercial venture to the market
The business launch was successful, attracting hundreds of customers on the first day.
O lançamento do negócio foi bem-sucedido, atraindo centenas de clientes no primeiro dia.
2. A formal event or announcement marking the official opening or debut of a new business operation
They organized a business launch party to promote their new startup.
Eles organizaram uma festa de lançamento do negócio para promover sua nova startup.