building visualization
[ˈbɪldɪŋ ˌvɪʒuəlaɪˈzeɪʃən]
nounpl: building visualizations
visualização de edifício
1. A digital or graphical representation of a building's design, structure, or appearance before or during construction
The architect presented a building visualization to show how the new office tower would look in the city skyline.
O arquiteto apresentou uma visualização de edifício para mostrar como a nova torre de escritórios apareceria no horizonte da cidade.
2. The process or technique of creating 3D models, renderings, or simulations to display building concepts and designs
Building visualization software helps clients understand the final product before construction begins.
O software de visualização de edifício ajuda os clientes a entender o produto final antes do início da construção.
3. Technology used in architecture and real estate to communicate design intent through realistic imagery
Real estate developers use building visualization to market properties to potential buyers.
Incorporadoras imobiliárias usam visualização de edifício para comercializar propriedades para possíveis compradores.
Building visualization is a critical tool in both Brazilian and American real estate markets. In Brazil, it's increasingly used in high-rise development projects in major cities like São Paulo and Rio de Janeiro. In the USA, particularly in NYC, building visualizations are essential for zoning board presentations and securing investor confidence. The practice reflects modern architectural communication methods that bridge the gap between technical drawings and client comprehension.
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