1. To create a sense of pressure or immediacy that motivates someone to take action quickly, often used in sales, marketing, or persuasion contexts
The salesman tried to build urgency by saying the offer was only valid for 24 hours.
O vendedor tentou criar urgência dizendo que a oferta era válida apenas por 24 horas.
2. To establish conditions or circumstances that make immediate action seem necessary or time-sensitive
The marketing team decided to build urgency with a limited-time discount.
O time de marketing decidiu criar urgência com um desconto por tempo limitado.