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build support

[bɪld səˈpɔrt]
verb phrase
construir apoio / ganhar apoio
1. To gradually create or develop support for a person, idea, project, or cause by gaining the backing of more people
The campaign is working to build support among young voters.
A campanha está trabalhando para ganhar apoio entre os eleitores jovens.
2. To strengthen an existing base of supporters through continued effort and engagement
We need to build support within the community before launching the initiative.
Precisamos construir apoio dentro da comunidade antes de lançar a iniciativa.
Synonyms
gain supportgarner supportdrum up supportwin backingrally supportcultivate support
Antonyms
lose supportundermine supporterode supportdiminish backing

Regional Variations

General Brazilian
ganhar apoio / construir apoio
Most commonly used in political and business contexts
São Paulo
conquistar apoio
Slightly more formal alternative
Portugal
obter apoio / conquistar apoio
Formal usage, especially in political discourse

Related Idioms & Phrases

build a coalition
rally the troops
get people on board
strength in numbers
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