branded entertainment
[/ˈbrændɪd ˌɛntərˈteɪnmənt/]
nounpl: branded entertainments
entretenimento marcado/de marca
1. Content created primarily to entertain an audience while subtly or explicitly promoting a brand, product, or company
The Netflix series was a form of branded entertainment sponsored by the luxury car manufacturer.
A série da Netflix era uma forma de entretenimento de marca patrocinada pelo fabricante de carros de luxo.
2. Marketing content that blurs the line between advertising and genuine entertainment to engage consumers organically
Branded entertainment has become more effective than traditional commercials at capturing millennial attention.
O entretenimento de marca tornou-se mais eficaz do que anúncios tradicionais para captar a atenção dos millennials.
3. Creative media (films, TV shows, web series, music videos) developed with significant brand involvement or sponsorship
The music festival was an example of branded entertainment that generated millions in impressions.
O festival de música era um exemplo de entretenimento de marca que gerou milhões de impressões.
Branded entertainment is a dominant marketing strategy in both Brazilian and North American markets, particularly among tech companies, luxury brands, and streaming platforms. In Brazil, it has grown significantly with the expansion of streaming services and social media influencers. The term reflects the shift away from intrusive advertising toward content that genuinely entertains while promoting brands, making it especially effective with Gen Z and millennial audiences who actively avoid traditional commercials.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →