brand distribution
[brænd dɪstrɪˈbjuːʃən]
nounpl: brand distributions
distribuição de marca
1. The process and strategy of making a brand's products or services available to consumers through various channels and retail points
The company's brand distribution strategy includes online and offline retail partnerships.
A estratégia de distribuição de marca da empresa inclui parcerias de varejo online e offline.
2. The network of distributors, retailers, and intermediaries involved in delivering a brand's offerings to the market
Effective brand distribution ensures products reach target customers in convenient locations.
A distribuição de marca eficaz garante que os produtos cheguem aos clientes-alvo em locais convenientes.
3. The geographic or demographic spread of a brand's presence and availability across different markets
International brand distribution requires understanding local market dynamics.
A distribuição internacional de marca requer compreensão da dinâmica do mercado local.
Brand distribution is a critical business concept in both Brazilian and American markets, particularly important in discussions about market expansion and retail strategy. In Brazil, discussions of brand distribution often emphasize the importance of reaching both urban centers and emerging markets. In the USA, brand distribution typically encompasses omnichannel strategies combining e-commerce and traditional retail.
Related Idioms & Phrases
get your product off the shelf
expand your distribution footprint
strengthen your market presence
build distribution partnerships
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