1. Cognitive reasoning or mental processes that are restricted by inherent limitations, such as cognitive biases, incomplete information, or finite computational capacity
Bounded thought often leads to satisficing rather than optimizing decisions.
O pensamento limitado frequentemente leva a decisões satisfatórias em vez de otimizadas.
2. Thinking constrained by practical or conceptual boundaries, preventing unlimited or purely rational analysis
Due to bounded thought, consumers rarely evaluate every possible option before purchasing.
Devido ao pensamento limitado, os consumidores raramente avaliam todas as opções possíveis antes de comprar.