big bang launch
[bɪg bæŋ lɔːntʃ]
nounpl: big bang launches
lançamento com grande impacto
1. A simultaneous, large-scale introduction or rollout of a product, service, or initiative across all markets or departments at once, rather than a gradual phased approach
The company decided on a big bang launch for their new smartphone, releasing it in 50 countries on the same day.
A empresa decidiu fazer um lançamento com grande impacto para seu novo smartphone, lançando-o em 50 países no mesmo dia.
2. In business strategy, an all-or-nothing approach to introducing a new product or system without pilot testing or incremental rollout
Despite the risks, the startup chose a big bang launch strategy to capture market attention immediately.
Apesar dos riscos, a startup escolheu uma estratégia de lançamento com grande impacto para capturar a atenção do mercado imediatamente.
The term 'big bang launch' originated in technology and business sectors but has become widely adopted in Brazilian corporate culture. It reflects a high-risk, high-reward strategy popular in startup ecosystems. The phrase is used in English-language business contexts in Brazil and is often left untranslated in formal presentations, though Portuguese equivalents are preferred in official documentation. In Portugal, similar concepts exist but with less frequency of the English term usage.
NYC Slang
all-in launch or full-court press launch
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