bespoke production
[bɪˈspoʊk prəˈdʌkʃən]
nounpl: bespoke productions
produção sob encomenda
1. Manufacturing or creation of goods made specifically to order according to individual customer specifications and requirements
The luxury brand specializes in bespoke production, creating each piece uniquely tailored to the client's preferences.
A marca de luxo se especializa em produção sob encomenda, criando cada peça especificamente adaptada às preferências do cliente.
2. A production method where items are individually crafted rather than mass-produced, often involving custom design and materials
Bespoke production allows customers to have complete control over the design, materials, and finish of their products.
A produção sob encomenda permite que os clientes tenham controle total sobre o design, materiais e acabamento de seus produtos.
Bespoke production represents a premium positioning in both American and Brazilian markets, appealing to affluent consumers seeking exclusivity and personalization. In Brazil, this concept has gained traction in luxury goods, fashion, and furniture markets, reflecting growing consumer demand for individuality. The term emphasizes craftsmanship and quality over volume, contrasting sharply with fast-fashion and mass-production business models.
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