become unappealing

[/bɪˈkʌm ˌʌnəˈpiːlɪŋ/]
verb phrase
tornar-se desapetitoso; ficar desagradável; perder o apelo
1. to lose attractiveness, charm, or appeal; to transform into something undesirable or unpleasant
The restaurant began to become unappealing after the health inspection revealed violations.
O restaurante começou a ficar desagradável após a inspeção sanitária revelar violações.
2. to cease being attractive or interesting to someone
As the project became unappealing, fewer volunteers joined the team.
Conforme o projeto se tornava desapetitoso, menos voluntários se juntavam à equipe.
3. to turn into something visually or aesthetically displeasing
The food became unappealing after sitting under the heat lamp for hours.
A comida ficou desapetitosa depois de ficar embaixo da lâmpada térmica por horas.
In Brazilian Portuguese, 'desapetitoso' is often used for food that looks unappetizing, while 'ficar desagradável' is more general. In American English, this phrase is commonly used in marketing, dating, and consumer contexts to describe declining interest or attraction.
NYC Slang
turn into a turnoff; become a hard pass
Synonyms / Sinônimos
become unpleasantlose appealturn offbecome distastefulbecome undesirable
Antonyms / Antônimos
become appealinggain appealbecome attractivebecome desirableimprove in appearance

Regional Variations

General Brazilian
tornar-se desapetitoso; ficar desagradável
Most common and widely understood
Rio de Janeiro
ficar desapetitoso; perder a graça
Colloquial usage; 'perder a graça' (lose the charm) is popular
São Paulo
tornar-se desagradável; perder o apelo
More formal usage in business contexts
Portugal
tornar-se desagradável; perder o atrativo
European Portuguese tends toward 'desagradável' and 'atrativo'

Related Words

appealunappealingappealingattractivenesscharmrepellent

Related Idioms & Phrases

lose its appeal
go downhill
take a turn for the worse
not look appetizing
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