become customary

[bɪˈkʌm ˈkʌstəmeri]
verb phrase
tornar-se costumeiro; virar costume; tornar-se habitual
1. to gradually develop into a usual or accepted practice; to establish itself as a convention or habit
Over time, it became customary to exchange gifts on this holiday.
Com o tempo, tornou-se costume trocar presentes nesse feriado.
2. to be accepted or recognized as normal social behavior in a particular group or culture
It has become customary for employees to work from home on Fridays.
Tornou-se habitual que os funcionários trabalhem de casa às sextas-feiras.
This phrase is commonly used in both American and Brazilian contexts to describe social evolution and cultural shifts. In Brazil, discussing what 'became customary' is often used when explaining modern workplace changes, holiday traditions, or evolving social norms. In the United States, it frequently appears in discussions about generational shifts and workplace culture changes.
Synonyms / Sinônimos
become conventionalbecome habitualestablish itself as a practiceturn into a traditiongrow into a habit
Antonyms / Antônimos
become unusualbecome rarefall out of practicecease to be customarybecome obsolete

Regional Variations

General Brazilian
tornar-se costumeiro; virar costume
most common usage in contemporary Brazilian Portuguese
São Paulo
tornar-se comum; virar de costume
slightly more informal variation
Rio de Janeiro
virar costume; normalizar-se
casual everyday usage
Portugal
tornar-se usual; estabelecer-se como costume
more formal European Portuguese equivalent

Related Words

customtraditionhabitconventionpracticenorm

Related Idioms & Phrases

become part of the fabric of society
become second nature
become the norm
establish itself as standard practice
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