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be oblivious

[bi əˈblɪviəs]
verb phrase
estar alheio/a; ser inconsciente; não estar ciente
1. to be unaware of or not notice something; to lack knowledge or consciousness of something
She was oblivious to the fact that everyone was staring at her.
Ela estava alheia ao fato de que todos estavam olhando para ela.
2. to be forgetful or inattentive to one's surroundings
He was so focused on his phone that he was oblivious to the traffic around him.
Ele estava tão focado no telefone que era inconsciente do trânsito ao seu redor.
NYC Slang
be out to lunch; be in your own world
Synonyms
be unawarebe unconscious ofnot noticebe unmindfulbe ignorant of
Antonyms
be awarebe conscious ofnoticebe mindfulpay attention

Regional Variations

General Brazilian
estar alheio/a; ser inconsciente
Most common usage in Brazilian Portuguese
São Paulo
estar desligado/a; estar alheio/a
informal variant using 'desligado'
Portugal
estar alheio/a; ser inconsciente de
Standard European Portuguese usage

Related Idioms & Phrases

have one's head in the clouds
be in a world of one's own
not have a clue
be none the wiser
estar com a cabeça nas nuvens
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