authentic merchandise
[/ɔːˈθɛntɪk ˈmɜːrtʃəndaɪz/]
nounpl: authentic merchandise (uncountable) / pieces of authentic merchandise
mercadoria autêntica
1. Genuine products that are officially produced and authorized by the original manufacturer or brand owner, not counterfeit or imitation goods
The store only sells authentic merchandise from official suppliers to ensure quality and customer satisfaction.
A loja vende apenas mercadoria autêntica de fornecedores oficiais para garantir qualidade e satisfação do cliente.
2. Legitimate items that meet the standards and specifications set by the brand, with proper certification and documentation
We guarantee that all our products are authentic merchandise with proper certificates of authenticity.
Garantimos que todos os nossos produtos são mercadorias autênticas com certificados de autenticidade apropriados.
In Brazil, authentic merchandise (mercadoria autêntica) is a significant concern in urban markets and e-commerce, where counterfeit products are prevalent. Consumers actively seek products with certificates of authenticity (certificado de autenticidade) from authorized retailers. In the USA, particularly in NYC, the term 'authentic merchandise' is commonly used in retail environments, street vendors, and online marketplaces to distinguish genuine branded items from fakes, especially for luxury goods, sneakers, and collectibles.
NYC Slang
the real deal / legit merchandise
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