1. People who are connected with someone or something, typically in a professional or social context
She works closely with her business associates.
Ela trabalha próxima com seus associados comerciais.
2. To connect or link something with something else in one's mind
I associate this song with my childhood.
Eu associo essa música à minha infância.
3. To keep company with someone; to spend time together
He associates with influential people in the industry.
Ele se associa com pessoas influentes da indústria.