assertive personality
[ə-ˈsər-tiv ˈpər-sə-ˌna-lə-tē]
noun phrasepl: assertive personalities
personalidade assertiva
1. A personality type characterized by confidence, directness, and the ability to express one's thoughts, feelings, and needs clearly and respectfully without being aggressive or passive
She has an assertive personality that allows her to speak up in meetings without being intimidated by others.
Ela possui uma personalidade assertiva que lhe permite falar em reuniões sem ser intimidada por outros.
2. The quality of being self-assured and standing firm on one's principles while respecting others' boundaries
His assertive personality helped him negotiate a better salary package.
Sua personalidade assertiva o ajudou a negociar um pacote salarial melhor.
In Brazilian culture, assertiveness is increasingly valued in professional settings, particularly in São Paulo's business environment, though traditionally Brazilian communication tends toward indirectness and relationship-building. In the USA, particularly in NYC, assertive personalities are often celebrated in business contexts as a sign of leadership and confidence. The concept has become more mainstream in Brazil through psychology and corporate training programs influenced by American management practices.
NYC Slang
straight shooter, no-nonsense type, someone who doesn't mince words
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