1. A range or zone within which variations in a stimulus produce no noticeable difference in response or perception; a threshold range where changes are imperceptible
The area of indifference in pricing means customers won't switch brands for small price differences.
A zona de indiferença na precificação significa que os clientes não mudarão de marca por pequenas diferenças de preço.
2. In psychology and decision-making, the range of options that an individual perceives as equally acceptable or desirable
Within the area of indifference, the consumer shows no preference between competing products.
Dentro da zona de indiferença, o consumidor não mostra preferência entre produtos concorrentes.