apparent need
[əˈpæɹənt niːd]
noun phrasepl: apparent needs
necessidade aparente
1. A need that seems obvious or evident on the surface, though it may not be the actual or underlying need
The apparent need for a new office building was actually masking the real issue of poor space management.
A necessidade aparente de um novo prédio de escritórios na verdade estava mascarando o problema real de má gestão de espaço.
2. Something that appears to be required or necessary based on observable circumstances
The apparent need for additional staff was resolved by improving workflow processes.
A necessidade aparente de pessoal adicional foi resolvida pela melhoria dos processos de fluxo de trabalho.
3. In business and psychology, a surface-level requirement that may differ from actual underlying demands
Understanding the difference between apparent need and true need is crucial in customer service.
Compreender a diferença entre necessidade aparente e necessidade real é crucial no atendimento ao cliente.
This phrase is commonly used in business, psychology, and customer service contexts in both American and Brazilian cultures. In corporate environments, professionals often distinguish between apparent needs (what clients say they need) and latent needs (what they actually need), making this concept crucial in strategic planning and problem-solving across both cultures.
Related Idioms & Phrases
reading between the lines (to discover true needs beyond apparent ones)
the tip of the iceberg (when apparent need is just the surface)
looking at the surface vs. digging deeper
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