1. A social and political movement or ideology that opposes or criticizes consumerism, excessive consumption, and consumer culture
The anti-consumerism movement advocates for sustainable living and minimalism.
O movimento anticonsumista defende o consumo sustentável e o minimalismo.
2. The practice or advocacy of reducing consumption and rejecting materialism as a lifestyle philosophy
Her anti-consumerism beliefs led her to buy only secondhand clothing.
Suas convicções anticonsumistas a levaram a comprar apenas roupas usadas.