amplify importance

[/ˈæmplɪfaɪ ɪmˈpɔːrtəns/]

verb phrase

ampliar a importância

1. to make something seem more important or significant than it actually is; to exaggerate the significance of something

The media tends to amplify importance of celebrity scandals.

A mídia tende a ampliar a importância dos escândalos de celebridades.

2. to increase or enhance the perceived value or significance of something

The marketing campaign was designed to amplify importance of the new product features.

A campanha de marketing foi projetada para ampliar a importância dos novos recursos do produto.

NYC Slang

hype it up; make a big deal out of something

Synonyms

Antonyms

Regional Variations

General Brazilian

ampliar a importância

Most common usage across Brazil

Rio de Janeiro

aumentar a importância

Alternative phrasing sometimes used colloquially

São Paulo

ampliar a importância

Standard business and formal usage

Portugal

ampliar a importância

Formal usage; may also use 'dar maior importância'

make a mountain out of a molehill

blow something out of proportion

make something bigger than it is

dar mais importância do que merece

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