1. A marketing strategy or campaign that uses unclear, vague, or deliberately equivocal messaging to attract consumers or create multiple interpretations of a product or brand
The company's ambiguous marketing campaign left consumers confused about whether the product was for adults or children.
A campanha de marketing ambíguo da empresa deixou os consumidores confusos sobre se o produto era para adultos ou crianças.
2. Marketing that intentionally uses double meanings or unclear language to appeal to different target audiences simultaneously
Their ambiguous marketing approach allowed them to reach both premium and budget-conscious consumers.
Sua abordagem de marketing ambíguo permitiu que eles atingissem tanto consumidores premium quanto conscientes de orçamento.