1. A different way or path to reach a destination, typically used when the main route is blocked, congested, or unavailable
Due to construction on the highway, we took an alternative route to the airport.
Devido à construção na autoestrada, seguimos uma rota alternativa para o aeroporto.
2. An optional course of action or method different from the usual or primary option
The company explored an alternative route to increase sales instead of traditional advertising.
A empresa explorou uma rota alternativa para aumentar as vendas em vez de publicidade tradicional.