nounpl: N/A (uncountable)
estética
1. The philosophy and study of beauty, taste, and the creation and appreciation of beauty
Aesthetics is an important branch of philosophy that examines what makes something beautiful.
A estética é um ramo importante da filosofia que examina o que torna algo belo.
2. The principles concerning the nature and appreciation of beauty, especially in art and design
The aesthetics of the building's architecture impressed visitors from around the world.
A estética da arquitetura do edifício impressionou visitantes de todo o mundo.
3. The general appearance or style of something; visual design principles
The minimalist aesthetics of the Apple store reflect the company's design philosophy.
A estética minimalista da loja Apple reflete a filosofia de design da empresa.
In contemporary usage, especially among younger generations in both Brazil and the USA, 'aesthetics' or 'aesthetic' is frequently used as a shortened form to describe the overall visual style or 'vibe' of something—from interior design to social media content (as in 'Instagram aesthetic'). In Portuguese, 'estética' similarly functions in beauty salons and cosmetology contexts, while also maintaining its philosophical meaning in academic discourse.
NYC Slang
vibe, look, aesthetic (commonly used shortened form)
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