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adventurous marketing

[/ədˈvɛntʃərəs ˈmɑrkɪtɪŋ/]
noun
marketing aventureiro
1. A bold and innovative marketing strategy that takes risks and explores unconventional approaches to reach audiences and promote products or services
The startup's adventurous marketing campaign went viral by using humor and unexpected platform placements.
A campanha de marketing aventureira da startup viralizou ao usar humor e posicionamentos de plataforma inesperados.
2. Marketing efforts characterized by willingness to experiment with new channels, creative risks, and untested promotional methods
Their adventurous marketing approach helped them stand out in a crowded market.
A abordagem de marketing aventureira deles os ajudou a se destacar em um mercado saturado.
NYC Slang
edgy marketing moves / pushing the envelope with marketing
Synonyms
innovative marketingbold marketingrisk-taking marketingexperimental marketingcreative marketingunconventional marketing
Antonyms
conservative marketingtraditional marketingcautious marketingconventional marketingsafe marketing

Regional Variations

General Brazilian
marketing aventureiro
Most common usage in Brazilian Portuguese
São Paulo
marketing ousado
Alternative term emphasizing boldness; used in business contexts
Portugal
marketing aventureiro
Direct equivalent; also used as 'estratégia de marketing audaciosa'

Related Idioms & Phrases

thinking outside the box
taking marketing risks
pushing boundaries
breaking the mold
going for broke
taking a leap of faith in marketing
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