adulation
[/ˌædʒ.əˈleɪ.ʃən/]
nounfemininepl: adulações
adulação
1. Excessive praise or admiration, often insincere or exaggerated, given to someone
The celebrity basked in the adulation of her fans at the concert.
A celebridade aproveitou a adulação de seus fãs no concerto.
2. Flattery or compliments that are given excessively or without genuine feeling
He was uncomfortable with all the adulation he received after winning the award.
Ele se sentia desconfortável com toda a adulação que recebeu depois de ganhar o prêmio.
Adulation is commonly discussed in Brazilian media and celebrity culture, particularly regarding reality TV stars and influencers. In American culture, it's often viewed with some skepticism, as excessive adulation can be seen as insincere or potentially corrupting. The word carries connotations of potential inauthenticity in both cultures.
NYC Slang
bootlicking, brown-nosing, ass-kissing (when referring to the act of providing adulation)
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