ad hoc research
[/æd hɒk rɪˈsɜːrtʃ/]
nounpl: ad hoc research studies
pesquisa ad hoc
1. Research conducted for a specific purpose or problem without a pre-established plan, designed to address immediate needs rather than following a standardized methodology
The company commissioned ad hoc research to understand why sales dropped in the third quarter.
A empresa encomendou uma pesquisa ad hoc para entender por que as vendas caíram no terceiro trimestre.
2. Unplanned or improvised investigation undertaken to solve a particular issue or answer a specific question as it arises
The team performed ad hoc research to gather feedback from customers about the new product feature.
A equipe realizou uma pesquisa ad hoc para coletar feedback dos clientes sobre o novo recurso do produto.
In Brazil, 'ad hoc research' is commonly used in business, marketing, and academic environments, particularly in urban centers like São Paulo and Rio de Janeiro. It reflects the pragmatic approach to problem-solving in Brazilian corporate culture. The term is often preferred over lengthy formal research protocols when quick answers are needed in fast-paced business environments.
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