active display
[ˈæktɪv dɪˈspleɪ]
nounpl: active displays
tela ativa
1. A display screen that actively generates light or changes its state to produce images, such as LCD, LED, OLED, or plasma displays
The smartphone uses an active display to show content with vibrant colors.
O smartphone usa uma tela ativa para mostrar conteúdo com cores vibrantes.
2. In technology, a display that requires power to maintain its image and refresh rate
Active displays consume more battery than e-ink screens.
As telas ativas consomem mais bateria do que as telas de tinta eletrônica.
3. A marketing or retail display that uses movement, light, or interactive elements to attract attention
The store installed an active display with flashing lights to promote the new product.
A loja instalou uma tela ativa com luzes piscantes para promover o novo produto.
The term 'active display' is widely used in Brazil in technology marketing and retail environments. In American English, it's primarily a technical term used in electronics and advertising industries. The distinction between active and passive displays became particularly important with the rise of e-readers and portable devices, making this terminology more relevant in consumer discussions.
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