active development
[ˈæk.tɪv dɪˈvel.əp.mənt]
noun phrase
desenvolvimento ativo
1. The stage of a project, software, or product where continuous work, improvements, and updates are being actively implemented
The software is in active development and new features are released monthly.
O software está em desenvolvimento ativo e novos recursos são lançados mensalmente.
2. A process or project that is currently receiving resources, attention, and progress toward completion
This infrastructure project is under active development with a completion date set for next year.
Este projeto de infraestrutura está em desenvolvimento ativo com data de conclusão prevista para o próximo ano.
3. A status indicating that a product, feature, or initiative is being worked on and not abandoned or in maintenance mode
We're pleased to announce that our mobile app is in active development.
Temos o prazer de anunciar que nosso aplicativo móvel está em desenvolvimento ativo.
This term is widely used in Brazilian tech industry and startups in São Paulo and Rio de Janeiro. It signals momentum and investment in a project, which is important for investor confidence and user trust. In international business contexts, both American and Brazilian professionals use this term identically.
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