UX/UI
[/juː.ɛks/juː.aɪ/ or /juː.ɛks juː.aɪ/]
noun
UX/UI (experiência do usuário/interface do usuário)
1. The combined disciplines of User Experience (UX) and User Interface (UI) design, focusing on how digital products are experienced and visually presented
The company hired a UX/UI designer to improve their mobile app.
A empresa contratou um designer de UX/UI para melhorar seu aplicativo móvel.
2. The practice of designing digital interfaces that are both aesthetically pleasing and functionally intuitive for end users
Good UX/UI design can increase user engagement and retention.
Um bom design de UX/UI pode aumentar o engajamento e a retenção de usuários.
UX/UI is a rapidly growing field in Brazil's tech industry, particularly in São Paulo's startup ecosystem. The English acronym is predominantly used even in Portuguese-language contexts, as it has become standardized terminology in the global design community. Professionals in this field are highly sought after and the discipline is increasingly integrated into digital product development strategies across Latin America.
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